WooCommerce to Shopify migration

WooCommerce to Shopify migration services

WooCommerce is commerce bolted onto a content management system, and past a certain size that shows: plugin conflicts, hosting that strains on sales days, and security patching that is yours to do. We move the whole store onto Shopify and Shopify Plus, including the WordPress content, and your store keeps selling right up to the day we switch.

  • WooCommerce, WordPress content and your blog
  • Shopify Plus Partner
  • Fixed price, agreed before we start
WooCommerce to Shopify migration guide from Speed Plus, shown as a stack of guide covers
100%
Products, customers and orders moved
0 min
Downtime. WooCommerce keeps selling until cut over
1 to 1
URL redirects mapped before launch
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Track record

A WooCommerce migration is repeat work here

The figures below are the practice a WooCommerce to Shopify migration is delivered from.

$100M+

Client revenue generated on Shopify

Revenue our clients have taken through the Shopify stores we built and migrated. A migration is judged on what the store earns after cut over, not on whether the records landed.

500+

Projects delivered

Builds, migrations and ongoing Shopify work across five hundred plus projects. Your WooCommerce migration is a repeat of a process that has been run and corrected many times.

12+

Ecommerce platforms we migrate from

WooCommerce, Magento, BigCommerce, Squarespace, Wix, Salesforce Commerce Cloud and more. Knowing how each source platform stores its data is what keeps a migration from stalling halfway.

10+

POS systems we migrate from

WooCommerce stores that also sell in person carry a second system holding stock and customer history. We move that into Shopify POS in the same project so both sets of records stay in step.

Why move

What you gain by moving off WooCommerce

WooCommerce is free, and then you pay for it in hosting, plugin licences, patching and developer time. Shopify takes the infrastructure off your plate and leaves you the part that makes money.

  • Hosting, patching and uptime stop being yours

    No more WordPress core updates that break a plugin, no server bills, no developer on call when traffic spikes. Shopify runs the infrastructure.

  • Fewer plugins holding the store together

    Most WooCommerce stores run thirty or more plugins, each one a dependency that can break on update. Shopify does natively what a stack of them was doing.

  • A checkout that converts

    Shopify Checkout is the most tested checkout in ecommerce, and it is not something you have to patch, secure or optimise yourself. Baymard Institute puts the conversion upside from checkout design alone at around 35 percent for an average store.

  • Security stops being your problem

    WordPress is the most attacked CMS on the web, and almost always through a plugin rather than core. Shopify is PCI DSS Level 1 and patched for you.

  • Your team can change the site without a developer

    The most common reason retailers give for leaving WooCommerce is that simple changes need a developer. Shopify 2.0 sections mean your team edits pages, swaps banners and builds collections themselves.

Book a migration call

Scope

What a WooCommerce to Shopify migration covers

A WooCommerce migration is wider than the store. WooCommerce is a WordPress plugin, so the catalogue, the blog, the content pages and the SEO metadata all live in the same database and all have to come across. Here is what is in scope on every project.

Data migration

What moves from WooCommerce to Shopify

Everything in your WordPress database that has a home on Shopify is migrated. Anything without a direct equivalent is named in the audit and dealt with deliberately, not discovered at launch.

  • 01

    Products and variations

    Simple, variable, grouped, external and downloadable products, with every attribute, variation, SKU, price and image. WooCommerce attributes become Shopify options and variations become variants, with variation level SKUs kept.

  • 02

    Categories and tags

    Product categories become Shopify collections, including the nested structure, and product tags come across as tags. Custom taxonomies added by a plugin or a theme have no direct Shopify equivalent, so each one is mapped deliberately to collections, tags or metafields.

  • 03

    Customers and accounts

    Customer records, addresses, marketing consent and account history. Passwords cannot be decrypted on any platform, so customers set a new one on first login.

  • 04

    Order history

    Past orders with line items, totals, statuses, shipping and billing addresses, so customer service and reporting have their history intact.

  • 05

    Blog posts and pages

    WordPress posts, categories and content pages move into Shopify blogs and pages. This is the part most migrations forget, and it is usually where the backlinks are.

  • 06

    Product reviews

    Reviews held by WooCommerce or by a reviews plugin are exported and loaded into a Shopify reviews app, so you keep the ratings you earned.

  • 07

    SEO metadata

    Titles, meta descriptions and canonicals held in Yoast or Rank Math tables are extracted and written onto the matching Shopify records.

  • 08

    Coupons and discounts

    Active coupon codes are rebuilt as Shopify discounts. Some WooCommerce rules have no direct equivalent, and those are flagged in the audit.

  • 09

    Media library

    Product images, blog images and downloadable files, with the filenames kept so your image URLs and alt text stay meaningful.

  • 10

    Subscriptions and recurring payments

    Subscriber lists, plans and billing schedules move into a Shopify subscriptions app. Stored payment tokens belong to your current gateway and usually need either a gateway that supports token migration or a re authorisation at launch.

  • 11

    Customer groups and members

    WooCommerce customer groups and membership tiers become Shopify customer segments, or company accounts and price lists on Shopify Plus where the pricing is genuinely wholesale.

Common risks

What actually goes wrong in a WooCommerce migration

What worries store owners is not the move, it is what might not survive it. These are the six failures we see, and what we do so they do not happen to you.

What if the redirects are never finished?

This is the failure that costs real money, and it is usually a scoping failure rather than a technical one. Someone maps the products, runs out of time, and the categories, tags and blog posts get skipped.

We map every URL type before the build starts, not at the end, and crawl the complete set to confirm each one resolves before the domain switches. How the SEO workstream runs.

What if a plugin was doing something nobody knew about?

Most WooCommerce stores have at least one plugin that quietly does something load bearing, and nobody finds out until it is gone. A tool based migration will not catch it because a tool never asks what the plugin was for.

The audit inventories every active plugin and names what replaces it, so the list is agreed before anyone writes code. What the scope covers.

What if the data looks fine but is not?

Import tools report success on records they silently truncated. Variants collapse, attribute values drop, order line items go missing, and the counts still look plausible at a glance.

Every import is reconciled against the WooCommerce original by record count and by spot check, and you see the numbers before launch rather than after it.

What if the integrations turn up halfway through?

An ERP or CRM discovered in week eight is the most expensive thing that can happen to a migration. The storefront is built and waiting while someone works out how the connection is supposed to behave.

We audit every integration in the first week and price the rebuild then. See the process.

What if the blog gets left behind on WordPress?

The one that is specific to WooCommerce. Because WooCommerce is a WordPress plugin, a migration that only thinks about the shop leaves the content, and on most WordPress sites the content is where the backlinks are.

Posts, pages, categories and Yoast metadata all move, and every old URL redirects. What comes across.

What if something breaks after everyone has gone home?

Indexation problems do not announce themselves on launch day. They surface over the following fortnight as pages drop out of the index, and by the time a monthly report catches it the damage has compounded.

Thirty days of daily monitoring after cut over, covering rankings, crawl data, order flow and site speed. The commitments we make.

Before you start

Get the WooCommerce to Shopify migration checklist

The thirty checks we run before moving any WooCommerce store, from product types and plugin dependencies to permalink mapping and payment gateways. Use it to brief us, or to brief anyone else.

Request the checklist

No cost. We send it as a PDF.

Our migration process

How a WooCommerce to Shopify migration actually works

Eight steps, no downtime. Your WooCommerce store keeps taking orders until the day you choose to switch.

Store and plugin review

We start by reading your store rather than guessing at it. We record the WooCommerce version, catalogue size, product types in use, every active plugin, the theme and page builder, the hosting setup and the permalink structure.

  • Full plugin inventory with what each one actually does
  • Product type audit: simple, variable, grouped, external, downloadable
  • Permalink and URL structure captured
  • Integrations and payment gateways listed

How do you know what needs to change?

We review the store and its dependencies before writing the plan, so the scope is based on what is there.

Contact us

Migration scenarios

The three shapes a WooCommerce migration arrives in

Almost every WooCommerce store we are asked to move is one of these three, or a combination. Which one yours is decides the scope, the timeline and the price.

A plugin heavy store

Thirty or more plugins holding it together

The store works, but nobody wants to touch it. Updates get postponed because the last one broke checkout, and half the plugins do something nobody can fully explain any more.

The migration starts with a plugin inventory: what each one does, whether anyone still uses it, and what replaces it on Shopify. Most of the stack turns out to be doing things Shopify does natively.

Every active plugin decided and documented before development starts.

See the process

A WordPress site with a shop attached

Years of blog content and backlinks

The commerce is a small part of the site. The value is in hundreds of articles, the category structure and the links pointing at them, all of which sit in WordPress rather than WooCommerce.

The content migration matters more than the catalogue here. Posts, pages, metadata and every URL get mapped, because losing the blog means losing the reason the domain ranks.

Blog, pages and SEO metadata migrated with every URL redirected.

What comes across

A store that outgrew its hosting

Traffic the server cannot take

Page speed depends on the host, the host is struggling, and the fix is another plugin or a bigger server bill. Sales days are stressful because the site has gone down on one before.

Moving to Shopify makes the infrastructure somebody else's job. We also deal with the causes rather than carrying them across, so the new store launches faster rather than the same speed on new hosting.

Hosting, patching and scaling stop being your responsibility.

Why move

SEO migration

Your Google rankings come with you

WooCommerce lets you shape your own URLs. Shopify uses a fixed structure, so every address on your site changes. That is the single biggest risk in the project, and it is entirely manageable.

  • Every URL mapped, including the blog

    Products, categories, tags, the shop page and every post get a permanent redirect. A crawl verifies the whole set before launch, so no address with links pointing at it returns a 404.

  • Metadata pulled out of Yoast or Rank Math

    Your titles and descriptions live in plugin tables, not on the post itself. We extract them and write them onto the matching Shopify records rather than starting your metadata again.

  • Content parity page by page

    A page that ranks does so because of what is on it. Copy, headings and internal links carry across intact, because a redirect to a thinner page loses the ranking anyway.

  • Thirty days of watching afterwards

    Rankings, crawl errors and organic sessions checked daily after cut over. Indexation problems surface in the first fortnight and get fixed while they are still small.

  • Image alt text and structured data

    Alt text moves with the images rather than being lost in the export, and product, breadcrumb and article structured data is rebuilt on Shopify so your rich results come back.

  • Sitemap, Search Console and analytics

    The new XML sitemap is submitted on launch day, Search Console and analytics are reconnected to the new property, and crawl stats get watched from the first day rather than the first month.

Talk to us about your rankings

WordPress content

Your WordPress content moves too, not just the shop

WooCommerce is a WordPress plugin, so your store and your content sit in the same database. A migration that only moves products leaves your blog behind, and with it most of the links pointing at your domain.

  • 01

    Blog posts, categories and authors

    Posts move into Shopify blogs with their publish dates, categories as tags, and author names kept. Old post URLs redirect to the new ones, so the links pointing at your articles keep working.

  • 02

    Pages built in Elementor, Divi or Gutenberg

    Page builder content lives inside shortcodes and builder markup that Shopify cannot read. We rebuild these pages as Shopify sections, which is also what makes them editable afterwards without a licence.

  • 03

    Yoast and Rank Math metadata

    Your SEO plugin stores titles, descriptions and canonicals in its own database tables rather than on the post. We read them out and apply them to the matching Shopify page.

Cost and timeline

What decides the cost of a WooCommerce to Shopify migration

There is no useful single price for a replatform, and anyone quoting one before seeing your store is guessing. These five things decide it.

  • 01

    Catalogue size and product types

    Two hundred simple products is a different job from eight thousand variable products with fifteen attributes each. Variations, not product count, drive the work.

  • 02

    Your plugin stack

    The single biggest variable. A store running ten plugins is straightforward. One running sixty, with subscriptions and memberships among them, needs real rebuild work.

  • 03

    How much WordPress content there is

    A shop with no blog migrates faster than a content site with eight hundred posts and pages built in a page builder that has to be rebuilt as sections.

  • 04

    Integrations

    ERP, CRM, accounting, fulfilment and email connections are rebuilt against Shopify's API rather than reconnected. Each one is scoped and priced on its own.

  • 05

    How much design changes

    A close rebuild of your current storefront costs less than a redesign. Most stores use the move to fix what was not working rather than copy it across.

Timeline

How long a WooCommerce to Shopify migration takes

Store size matters less than plugin count and integrations. These are the three bands most projects fall into, and the audit tells you which one yours is before you commit.

4 to 6 weeks

Small store

Under 500 products, a light plugin stack, no integrations and little custom logic. A standard catalogue, a theme build and a clean redirect map.

8 to 12 weeks

Mid sized store

Five hundred to five thousand products, some custom features, a few integrations and a blog worth migrating. This is where most WooCommerce projects land.

14 weeks or more

Large or complex store

Five thousand products and up, or an ERP or CRM in the mix, subscriptions, wholesale pricing, or a heavy page builder site that has to be rebuilt as sections.

Our Shopify expertise

What else we do on Shopify

A migration is usually the start. These are the other places we work.

  • 01

    Shopify website design

    Storefronts built on Shopify 2.0 sections so your team can edit pages without a developer.

    Shopify website design
  • 02

    UX and UI design

    Navigation, product discovery and checkout flow work, grounded in what your analytics already show.

    UX and UI design
  • 03

    Magento to Shopify migration

    The same migration process for Magento 1, Magento 2 and Adobe Commerce stores.

    Magento to Shopify migration
  • 04

    Shopify POS

    Stores selling in person get stock and customer records unified across online and the till.

    Talk to us about POS
  • 05

    Shopify B2B

    Company accounts, price lists and payment terms on Shopify Plus for wholesale buyers.

    Talk to us about B2B
  • 06

    Ongoing Shopify support

    The work after launch: speed, conversion, apps and the changes a growing store needs.

    Get in touch

Why Speed Plus

Four commitments we make on every WooCommerce migration.

Downtime at cut over
0 min
Old URLs redirected
100%
Days of monitoring after launch
30
Price agreed before we start
Fixed

We are a Shopify Plus Partner and migrations are the work we do most. You get one team from the audit through to thirty days after launch.

Security

Your data is protected from the first day to the last

A migration means handing someone access to your WordPress admin, your database and your media. Here is how that is handled.

  • Least privilege access

    We ask for the narrowest access that does the job, and we tell you exactly what each credential is for.

  • A full backup before anything runs

    Your WordPress database and media are backed up before the first export, and that backup is kept until you sign off the migration.

  • Work happens on a staging copy

    Nothing runs against your live store. Exports and test imports run against a copy until the final delta import at cut over.

  • Credentials revoked at the end

    Every access we were given is revoked when the engagement closes, and we ask you to rotate anything shared.

  • Customer data handled as yours

    We process your customer data on your instructions and for your project only. It is never used for anything else. Read the privacy policy.

FAQ

WooCommerce to Shopify migration questions, answered

The questions we get asked on almost every migration call.

How long does a WooCommerce to Shopify migration take?

A small store with a few hundred products, a light plugin stack and no integrations usually takes four to six weeks. A mid sized store with a few thousand products and a handful of integrations runs eight to twelve. Large or plugin heavy stores, subscriptions, or a lot of WordPress content to rebuild take longer.

The audit gives you a date before you commit, and the number that moves it most is the plugin count, not the product count.

Will my WooCommerce store go offline during the migration?

No. Your WooCommerce store keeps taking orders for the whole build. We create the Shopify store alongside it and load your data there, so nothing about the live site changes while we work.

Just before launch we run a delta import to pick up orders and customers created during the build, then switch DNS at a time you choose. The changeover itself is a matter of minutes.

Will I lose my Google rankings when I move from WooCommerce to Shopify?

Not if the redirects and the content are handled properly, and that is most of what the SEO workstream is. WooCommerce and Shopify use different URL structures, so every address changes and every one needs a permanent redirect.

We map products, categories, tags, the shop page and every blog post, carry the metadata out of Yoast or Rank Math, keep page content intact, and crawl the full redirect set before launch to confirm nothing returns a 404.

How long does organic traffic take to recover after the migration?

Rankings usually settle within 30 to 90 days when the redirect map is complete and page content carries across. The first fortnight looks unsettled while Google recrawls and reindexes, which is normal.

We watch rankings, crawl errors and organic sessions daily for thirty days after cut over. Traffic loss that persists past that is almost always a missing redirect or a page that lost content, and both are fixable.

What happens to my WooCommerce plugins on Shopify?

They do not transfer. A WooCommerce plugin is WordPress code and Shopify cannot run it, so what moves is the function rather than the plugin.

We inventory every active plugin in the audit and put each one in one of four places: Shopify does it natively, an app does it and we name the app and its cost, it needs building and we price that, or nobody has used it in two years and it goes. Most WooCommerce plugin stacks shrink dramatically, because a lot of them exist to add things Shopify already includes.

Does my WordPress blog come across, or just the shop?

It comes across. WooCommerce is a WordPress plugin, so your posts, pages, categories and media sit in the same database as your products, and a migration that only moves the catalogue leaves the content behind.

That matters more than most people expect, because on a WordPress site the blog is usually where the backlinks are. Posts move into Shopify blogs with their dates and authors, pages are rebuilt as Shopify sections, and every old URL redirects to its new one.

Can WooCommerce subscriptions and memberships be migrated?

The subscriber list, the plans and the billing schedules move. What usually cannot move automatically is the stored payment method, because those tokens belong to your current gateway and are not portable between platforms unless that gateway supports it.

In practice that means either a gateway that allows token migration, or a re authorisation campaign where subscribers confirm their card on the new store. We scope which of those applies to you in the audit, because it changes the launch plan.

Do WooCommerce product reviews come across?

Yes. WooCommerce stores reviews as WordPress comments, and dedicated review plugins keep them in their own tables. Either way they can be exported and loaded into a Shopify reviews app with the rating, the text, the author and the date kept.

Worth doing even on a small catalogue. Star ratings are one of the few things on a product page that visibly affect conversion, and they take years to accumulate.

Can customer passwords be migrated to Shopify?

No, and no migration to any platform can. WordPress stores passwords as one way hashes that cannot be decrypted, and Shopify will not accept a foreign hash.

Everything else about the customer moves: the record, addresses, order history and marketing consent. At first login on the new store, customers set a new password. We usually pair launch with an email explaining it, which turns a small annoyance into a reason to get back in touch.

What happens to product variations and attributes?

WooCommerce attributes become Shopify options and variations become variants, with variation level SKUs kept. The mapping is usually clean, and there are two ceilings worth knowing about before the import runs.

Shopify allows three options per product, so a WooCommerce product built on four or more attributes has to be restructured. Standard Shopify also caps variants at 100 per product, where Plus goes considerably higher, so a product with hundreds of variations can decide your plan.

Custom taxonomies are the other thing that catches people. Categories and tags map cleanly, but a taxonomy added by a plugin or your theme has no Shopify equivalent and becomes a collection, a tag or a metafield depending on what it is for. We find all of this in the audit and agree it before the import, rather than discovering it halfway through.

Can I keep my domain when I move from WooCommerce to Shopify?

Yes. Your domain is independent of your platform. You either point it at Shopify by changing its DNS records, or transfer the registration to Shopify, and either way the address your customers know stays the same.

Keeping the domain is also what makes the SEO migration workable, because the redirects and the authority you have built all sit on that domain.

Will checkout and payments work the same after the move?

The checkout is better and the payments setup is different. Shopify Checkout is the most tested checkout in ecommerce and you are no longer responsible for patching or securing it.

Your gateway may change. Some WooCommerce gateways have a Shopify equivalent, others do not, and Shopify Payments is often the cheaper option once transaction fees are compared. We confirm what your gateway supports in the audit, before anything is decided.

Do you use an automated migration tool like Cart2Cart or LitExtension?

We use tooling where it helps, including for bulk product and order imports, but a tool on its own is not a migration. It will move records and leave you with the parts that actually decide whether the project succeeds.

No tool decides what replaces your plugins, rebuilds your integrations, maps your redirects, moves your Yoast metadata or rebuilds a page builder page as Shopify sections. That work is where migrations are won or lost, and it is done by people.

Can I migrate WooCommerce to Shopify myself?

You can, and for a small store with a handful of plugins, no integrations and no blog worth keeping, it is a reasonable thing to do with an import tool and a weekend.

It stops being reasonable once there is real traffic to protect. The parts that go wrong are redirects, metadata and plugin functionality, and those failures are expensive and slow to reverse because the ranking loss shows up weeks after the mistake.

How much does a WooCommerce to Shopify migration cost?

It depends on your catalogue, your plugin stack, how much WordPress content there is, your integrations and how much the design changes. Anyone giving you a number before seeing your store is guessing.

What we can commit to is the process: we audit the store, give you a written scope and a fixed price, and that price does not move for that scope. What decides the cost.

Should I move to Shopify Plus or standard Shopify?

Standard Shopify handles most stores moving off WooCommerce, and starting there is usually the right call. Plus is worth it when you need B2B with company accounts and price lists, deeper checkout customisation, higher API limits, or multiple storefronts.

You can move up later without migrating again, so this is not a decision you have to get right before you start. We give you a recommendation with the reasoning in the audit.

Insights

More on migrating to Shopify

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Start here

Get a WooCommerce migration scope and a fixed price

Tell us your store URL and roughly how many products and plugins you are running. You get back a written scope, a plugin audit and a fixed price before any work starts.

WooCommerce, WordPress content and your blog, all migrated

  • A written scope, listing what moves, what is rebuilt and what is replaced
  • A plugin audit naming what replaces each one on Shopify
  • A fixed price, agreed before the build starts
Next step

Ready to move off WooCommerce?

Send us your store URL. Within two working days you get a written plan, a plugin audit and a fixed price.